Implement artificial intelligence in your email marketing strategy
Posted: Tue Dec 03, 2024 10:55 am
In the world of digital marketing, one of the terms that has gained the most popularity is Artificial Intelligence. Technology has become an indispensable element as its applications increasingly take on a greater number of possibilities to perform tasks that were previously impossible to implement. Artificial intelligence is also transforming the way companies communicate with businesses and today we will give you some examples and how to implement it.
What exactly does artificial intelligence do?
While marketers have long been creating strategies to choose the best subject lines and content for email marketing campaigns, obtaining metrics and applying them to future campaigns based on what has worked best, by applying artificial intelligence everything is achieved with greater speed and accuracy.
In addition, artificial intelligence can be used to improve results haiti business email list in various areas of your e-mail marketing. For example, you can use it to increase the opening rate , but also to achieve more clicks and, above all, conversions .
But this doesn't mean that AI will take over all the work done by marketing professionals. It's actually a separation of work . AI will take over tasks that require speed, control and automation while humans can devote themselves to creativity and other issues that don't require hours of their time in repetitive work that can affect their performance in other areas.
Humans, for example, have a limited ability to combine words or express similar ideas and feelings in different ways, and this is something that artificial intelligence can successfully help with.
How artificial intelligence can help your eMail Marketing campaigns
When trying to come up with a subject line that conveys urgency, human creatives might come up with about 5 options, while artificial intelligence can create a combination of hundreds of phrases with the same meaning and orientation and also adapt them according to which words have had the most results in the past (in terms of opens and conversions).
5 essential Wordpress plugins for your blog
The algorithm can analyze not only the vocabulary associated with different emotions, but it can also show those that are capable of achieving a greater conversion , and the more tests are carried out, the more the artificial intelligence will feed on the results obtained, managing to improve itself.
Another application of artificial intelligence in your e-mail campaigns is in the personalization of content , which can be based on context, such as stock or seasonality, as well as on the user's personal behavior in the eCommerce or on the attributes of the items.
In e-mail marketing, artificial intelligence can recognize and understand the preferences of each user in relation to the size, style, color and brand of each item. It also manages to establish an interactive and constant learning process, which allows predicting which content will be most relevant to each person at a given time.
What exactly does artificial intelligence do?
While marketers have long been creating strategies to choose the best subject lines and content for email marketing campaigns, obtaining metrics and applying them to future campaigns based on what has worked best, by applying artificial intelligence everything is achieved with greater speed and accuracy.
In addition, artificial intelligence can be used to improve results haiti business email list in various areas of your e-mail marketing. For example, you can use it to increase the opening rate , but also to achieve more clicks and, above all, conversions .
But this doesn't mean that AI will take over all the work done by marketing professionals. It's actually a separation of work . AI will take over tasks that require speed, control and automation while humans can devote themselves to creativity and other issues that don't require hours of their time in repetitive work that can affect their performance in other areas.
Humans, for example, have a limited ability to combine words or express similar ideas and feelings in different ways, and this is something that artificial intelligence can successfully help with.
How artificial intelligence can help your eMail Marketing campaigns
When trying to come up with a subject line that conveys urgency, human creatives might come up with about 5 options, while artificial intelligence can create a combination of hundreds of phrases with the same meaning and orientation and also adapt them according to which words have had the most results in the past (in terms of opens and conversions).
5 essential Wordpress plugins for your blog
The algorithm can analyze not only the vocabulary associated with different emotions, but it can also show those that are capable of achieving a greater conversion , and the more tests are carried out, the more the artificial intelligence will feed on the results obtained, managing to improve itself.
Another application of artificial intelligence in your e-mail campaigns is in the personalization of content , which can be based on context, such as stock or seasonality, as well as on the user's personal behavior in the eCommerce or on the attributes of the items.
In e-mail marketing, artificial intelligence can recognize and understand the preferences of each user in relation to the size, style, color and brand of each item. It also manages to establish an interactive and constant learning process, which allows predicting which content will be most relevant to each person at a given time.