Depending on your industry, a

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lighthearted and fun approach may work best for your audience. Ms. Smiczek says she specializes in unusual bouquets. If customers are looking for something truly different and colorful, the branding of this local business, combined with the tone of the content, will likely indicate that the end product will not be an ordinary bouquet. What tone of voice is right for your business? How will you communicate your style and approach on your About page? 3.


Owner/Staff Photos That Communicate Authenticity This is an info hong kong whatsapp number data rmal photo of the two business owners smiling while sitting on a wood pile. I’m not alone in predicting that we’ll grow tired of customer service “processes” that are replaced by artificial intelligence and crave real, kind customer service. I love this photo of the owner of Mak-’amham Cafe Ohlone. It exudes authenticity and fully communicates to diners that this is a real business run by real people.




It’s unpretentious, approachable and friendly. In this case, I can personally attest that the people behind this unique restaurant are just as friendly and approachable as their photos suggest; the shop is not far from where I live, and the owners were kind enough to reveal to me their recipe for their delicious hazelnut milk. What do your photos convey to visitors to your About page? Do they inspire the public to want to get to know you and do business with you? 4.