Key About Page Mockups 1. The

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<H1> Tag Immediately Grabs Customers’ Attention Most About pages I’ve seen on local business websites simply have “About Brand X” in the main title tag, and while that doesn’t hurt, it’s much more popular if you turn the language toward your customers right from the start and talk about what they’ll enjoy. After all, that’s why they came to your About page: to see how they’ll like you. I find that a short, listicle headline works well as the start of an About page, like “3 Things You’ll Love About Brand X.


” It uses “you” instead of “we,” it conveys a sense of excitement, it i honduras whatsapp number data ncludes the word “about” so visitors know they’ve landed on the right page, and it includes the brand name. If your business only has a single location, put the city name in the <H1> tag as well, but in this case for a brand with multiple locations, we don’t want to put it there because it would be limiting. 2. USPs in the Introductory Text This list lists the points that our fictional business knows its customers care about most: Largest Selection of Local, Organic, Native Plants, On-site Certified Experts, and Community Green Thought Leadership.



These factors are the brand’s expanded unique selling propositions (USPs) based on customer, keyword, and market research. What are your top 3, 5, or 7 factors? Keep it short and simple, with the goal of speaking to as many potential customers as possible right away about what you want most. Use this section to also link to key, relevant resources. Our fictional daycare links to its location landing page, consultation booking page, and online store, all within the listing.