What makes a company unique? Identity, values and culture. In short: the DNA of an organization. This must be defined with tooth and nail, because setting boundaries and choosing smart collaborations determine how a company develops in the long term.
This is Simon Sinek 's why and that which changes least in the storm of change. Or as the father of management theory Peter Drucker put it:
For Van Dyck, this last core function is also the most important function of a company. As he explains in an interview with the Belgian trade magazine PUB :
Identity, values and culture are the essence of a france telegram data company, and every brand.
He argues that all four functions are necessary, but in the pecking order he prefers to reverse the letters and make AGIL the abbreviation LIGA.
The Secret of an Immortal Enterprise
Not a big Apple fan? Van Dyck also interviews the companies Colruyt, Duvel/Moortgat, de Persgroep and Van Eeghen & Co to show the AGIL model in practice. Because despite the major differences in history and markets, the formula for survival can always be summarized in the AGIL model.
Yet there is one common factor: all four are family businesses. Economically and financially, they perform better on average than non-family businesses, as research by Erasmus Centre For Family Business (ECFB) among others shows. According to Van Dyck, this may be because they deal better with their existence, future and past. They do not see their past as a burden, but rather as a permanent source of inspiration.
Progressive equilibrium
There is also a certain risk in this, because family businesses have difficulty adapting. It is therefore about finding the balance between the need for change and strengthening identity. A balance that must be made continuously.
It is the frustration of many organizers. You have worked hard all year to set up a special program, you look into the room and everyone is staring at their phone. Is the program not interesting enough? Or is everyone throwing words of praise about the speakers online? Either way, it is becoming increasingly difficult to keep your audience involved, because you are competing with all the e-mail notifications, Facebook likes and don't forget Wordfeud. Fortunately, there are many ways to get and keep their attention. I list five successful solutions
