Three new features developed by Meta have been unveiled. First, a text variation tool generating several text versions has been designed to give companies the possibility to try out different messages. This how to build phone number list allows them to select the version best suited to their target . Then, in order to make advertising content more attractive , the company that owns the social networks Facebook and Instagram has developed a background generation feature . Creating images from text entries, this new tool can be used by advertisers to diversify their creative resources and test new illustrations more quickly . Efficiency and variety are thus promised.
A device currently in the testing phase
Finally, Meta has designed another device intended, again, to save companies time in their marketing strategies. This one automatically adapts creative content to different formats, such as Stories or Instagram Reels . For the moment, these new features are only being deployed in a test phase with a limited group of advertisers. The objective of this first launch is to collect different feedbacks in order to " gradually expand access to more brands and companies" starting in July .
