Screenshot of the Google Trends tool for competitive research.
You can also see how popular a search term is in a particular country or province, and easily gain insight into related topics and keywords.
For this tip, we will use the paid version of the SEMRush SEO tool (this is the tool we use, you can of course also use similar tools). SEMRush gives you the opportunity to dig a bit deeper than you can with the Google Trends tool.
In many markets we notice that there is a difference between offline and online competitors. Offline competitors are often the parties with a large name recognition among a wide audience. You will probably already have many of these competitors in mind. Online, other parties join these already known competitors. These parties can be comparison sites, intermediaries or web-only parties, who have their online findability in order.
When entering a website into SEMRush, denmark telegram data the following data appears:
You still see it too often: B2B marketers who keep sending traffic to websites with a marketing/sales funnel that is as leaky as a basket. “If the basket stays full, everything will be fine,” is the idea. If you blindly continue with this, the high costs per acquisition and disappointing results will quickly catch up with you and make you face the facts. It is better to choose a sustainable solution and stop the leak. For more leads, start at the beginning: your objectives and your website.
You want to convert users who land on your website as easily as possible. Then you choose your channels and continuously analyze your results to then adjust your strategy. The strategy of a B2B company is not comparable to that of a B2C company. You often have to deal with multiple decision makers, higher budgets and longer relationships.
In this article I will give you tools for a successful lead generation strategy for your B2B business.
