Steps to optimize e-commerce conversion rate to increase sales
Posted: Wed Dec 18, 2024 9:09 am
The growth of the e-commerce industry has been intensified by the Covid-19 pandemic. Lockdowns have forced people to stay at home and visit e-commerce stores for their daily needs. The shopping trend changed since people got addicted to online products being delivered at their doorsteps with just a click.
Statistics indicate that in 2021, the count of digital buyers is estimated to be approximately 2.14 billion. This rise in e-commerce penetration has forced many business owners to expand their businesses in the online sector. Moreover, with the ease of CMS platforms, building a website has become quite easy.
Understanding eCommerce Conversion Rate
Your e-commerce site partner may have a lot of incoming traffic and visitors browse your products regularly. But not all of them make it to the shopping cart. Unfortunately, many skip in the middle and leave your website.
Ecommerce switzerland business fax list conversion rate is the percentage of the count of visitors who purchase on your site divided by the total count of customers who visit your website.
Purchase Count / Total Visit Count = Ecommerce Conversion Rate
Low conversion rates are responsible for low sales and so if you want your customers to reach the end of the sales funnel I can give you some effective tips that can increase your conversion rate and your profits.
Steps to increase e-commerce conversion rate optimization:
1. Optimize your landing pages:
A sketch of a landing page layout with labeled sections, a cup of coffee, and a smartphone on a wooden surface.
The improved process on your landing page so that all the elements are visible and defined to create more customers is called Landing Page Optimization. It helps in getting the best conversion rate by reducing acquisition costs, gaining more customers and increasing sales.
Keep the landing page simple
Use of vibrant colors
Important elements should be above the offset.
Simple CTA Buttons
Include contact information
Wide payment options
Research indicates an average landing page conversion rate of 2.35%, but if your site reaches the top 25%, the rate is 5.31% or high, while your site's visibility in the top 10% gives you a landing page conversion rate of 11.45%.
Statistics indicate that in 2021, the count of digital buyers is estimated to be approximately 2.14 billion. This rise in e-commerce penetration has forced many business owners to expand their businesses in the online sector. Moreover, with the ease of CMS platforms, building a website has become quite easy.
Understanding eCommerce Conversion Rate
Your e-commerce site partner may have a lot of incoming traffic and visitors browse your products regularly. But not all of them make it to the shopping cart. Unfortunately, many skip in the middle and leave your website.
Ecommerce switzerland business fax list conversion rate is the percentage of the count of visitors who purchase on your site divided by the total count of customers who visit your website.
Purchase Count / Total Visit Count = Ecommerce Conversion Rate
Low conversion rates are responsible for low sales and so if you want your customers to reach the end of the sales funnel I can give you some effective tips that can increase your conversion rate and your profits.
Steps to increase e-commerce conversion rate optimization:
1. Optimize your landing pages:
A sketch of a landing page layout with labeled sections, a cup of coffee, and a smartphone on a wooden surface.
The improved process on your landing page so that all the elements are visible and defined to create more customers is called Landing Page Optimization. It helps in getting the best conversion rate by reducing acquisition costs, gaining more customers and increasing sales.
Keep the landing page simple
Use of vibrant colors
Important elements should be above the offset.
Simple CTA Buttons
Include contact information
Wide payment options
Research indicates an average landing page conversion rate of 2.35%, but if your site reaches the top 25%, the rate is 5.31% or high, while your site's visibility in the top 10% gives you a landing page conversion rate of 11.45%.