If all of the top-ranking page
Posted: Wed Dec 18, 2024 9:01 am
s are product category pages, then you can be pretty sure that these are commercial-focused keywords. These are the keywords you should optimize your product category pages and product pages for. Content Planning for Commercial, Non-Branded Terms When creating content for commercial, non-branded terms, think about content that satisfies user intent. Remember that users searching for commercial terms often know what they want, but don’t know where to get it, so your content needs to help them make that decision.
For these users, you’ll want to create: Buyer’s guides Comparison germany whatsapp number data guides Product highlights Review articles These tend to be shorter and more to the point than informational content, but as long as it’s relevant and provides useful information, your users will appreciate it. Informational Terms The best way to find non-branded informational terms is to think about questions users might ask when researching your products. For example, using the denim brand example, users might want to know how different types of jeans fit.
They might start their query with who, what, and how: What are boyfriend jeans? How do boyfriend jeans look good? Who are boyfriend jeans good for? There are many tools that show you the questions people are asking about specific topics, such as Moz’s Keyword Explorer. However, one of the simplest and often overlooked methods is to put your keyword in Google and prefix it with who, what, and how, and see what Google suggests. Screenshot of Google’s recommended search for boyfriend jeans You can also use Google’s “People Also Ask” feature to find more specific questions to add to the mix.
For these users, you’ll want to create: Buyer’s guides Comparison germany whatsapp number data guides Product highlights Review articles These tend to be shorter and more to the point than informational content, but as long as it’s relevant and provides useful information, your users will appreciate it. Informational Terms The best way to find non-branded informational terms is to think about questions users might ask when researching your products. For example, using the denim brand example, users might want to know how different types of jeans fit.
They might start their query with who, what, and how: What are boyfriend jeans? How do boyfriend jeans look good? Who are boyfriend jeans good for? There are many tools that show you the questions people are asking about specific topics, such as Moz’s Keyword Explorer. However, one of the simplest and often overlooked methods is to put your keyword in Google and prefix it with who, what, and how, and see what Google suggests. Screenshot of Google’s recommended search for boyfriend jeans You can also use Google’s “People Also Ask” feature to find more specific questions to add to the mix.