Branch Avatar
By:
Branch
Posted on:
November 4, 2024
Start
Marketing Digital
Emails have been an essential part of our lives since the late 1990s . Today, the average person receives over 100 emails a day, and that's not even counting spam. Every night, our inboxes fill up with sales events.
With so much clutter, your company's newsletter has plenty of competition, but don't worry. For your next edition, try these 30 Ideas for your company's newsletter that will grab their attention.
1. Messages from the CEO
This is a space where the CEO can share important news about the organization with employees, including milestones, new policies, new products or projects, and other significant announcements.
In many organizations, particularly large ones, employees don't get the chance to interact one-on-one with the CEO very often, and sometimes at all. Giving your CEO a platform in the employee newsletter is a great way for employees to connect with the CEO.
This can be a regular feature of the company newsletter content, or it can be semi-regular. Writing a regular column for the CEO should not become a burden on the communications team. If there is nothing relevant for the CEO to say, don’t write a column just for the sake of it. This will only diminish the impact of the CEO having a section in the newsletter, and employees may tune out the more important messages.
2. Employee profile
This is a great way for employees to “put a name to a face.” They may pass a colleague in the hallways or at the cafeteria without knowing who they are. Or in large organizations across different geographic regions, they may talk to a colleague on the phone or Skype without really getting to know them beyond that.
How you profile an employee is up to you. You can ask them about their current job, professional accomplishments, and career/employment history. Or you can make it more personal and focus on who they are and what they do when they're not working.
3. Industry related news
Regardless of the industry your organization operates in, there will always be things happening in the industry that impact you or your competitors. Your internal newsletter is a great place to share industry news such as regulatory changes, compliance challenges, innovation, and other topics.
4. Profile of teams and the work they do
Break down silos by writing articles that highlight specific teams within the organization, explaining to colleagues in other areas who they are, what they work on, what their current projects or focus are, and what services and/or expertise they offer if people in other parts of the company need them.
5. Top 10 lists
This is one way to get creative and engage employees. A top 10 list of anything can include tips for work-related activities or even the top 10 places to get coffee in the neighborhood where the head office is located, or the top 10 places to grab lunch, the top 10 cafes for a business meeting with clients, and so on.
6. Opinion articles from experts on specific topics within your organization
Newspapers, magazines and online publications often publish opinion pieces in which someone weighs in on a topic they know about. Your senior managers and technical experts will definitely have opinions on topics and issues facing your company and industry. Invite them to contribute an opinion piece on a topic of interest to your internal newsletter or help them write one.
7. Highlight customer case studies
Regardless of what industry you're in, whether it's healthcare, technology, manufacturing, legal, you likely have customers or other stakeholders who depend on your organization.
8. You can show case studies on how your organization has helped others
organizations or individuals to solve specific problems. This helps show your employees that the organization’s work is meaningful and is arguably one of the most useful newsletter topics to illustrate the work they do.
9. Surveys and polls
With an online newsletter, it's easy to include a regular survey or poll that employees can participate in on any topic of interest and then publish the results in the next newsletter.
10. Learning and professional development
When employees have the opportunity to engage in learning and professional development activities throughout their employment, it's great for their personal growth, but it can also be an opportunity for the organization as a whole.
Encourage those employees who have participated in these activities to share what they learned with their colleagues to foster a culture of knowledge sharing.
11. Recent media coverage
The communications team will always be familiar with any recent media coverage that features the organization. But most employees won't necessarily have read or seen articles or television reports. You can have a regular section that summarizes recent media successes and includes links to online articles and video reports.
12. Promote corporate events
The newsletter is a great place to give advance notice of upcoming corporate events so you can schedule them on people’s calendars and increase attendance. You could create a “what’s new” calendar to let people know what’s planned in the coming months so they don’t schedule conflicts.
13. Health and wellness resources and tips
Whether it's sharing information about corporate health and wellness programs, tools and other resources, or providing tips to employees on how to stay healthy and active at work, the newsletter is a great place to share this information.
During the COVID-19 pandemic, it has been important for organizations to share this information with their employees in as many ways as possible to help people understand hygiene and safety protocols, access mental health and wellness programs while working remotely, information about vaccines, and more.
14. Share employee photos
An internal newsletter should be people-focused. A great way to do this is to include photos of your employees – think of it like the social pages of a newspaper. Take photos of employees at social events, training activities, launches and other initiatives, or even include photos of them “in action” doing their jobs. This is a great way to reinforce your corporate culture visually.
15. Employee feedback initiatives
Employee feedback initiatives, such as surveys and suggestion belize business email list boxes, play an important role in encouraging engagement and improvement. In your newsletter, showcase these efforts, share the insights gained, highlight actions taken based on feedback, and encourage continued engagement.
16. Highlight the customer
A customer focus highlights success stories or testimonials from satisfied customers, showing how the company has met their needs or exceeded their expectations.
17. Product Updates
Incorporate product updates into your employee newsletter by announcing new releases or features, highlighting customer success stories, providing tips for using the product effectively, and inviting suggestions for future improvements.
18. Highlight training programs
Highlight training programs by highlighting success stories, participant testimonials, and key takeaways. Share the program’s impact on employee development, upcoming training opportunities, and encourage participation.
19. Safety Tips
Provide practical advice on workplace hazards, emergency procedures and best practices for accident prevention. Share relevant regulations, highlight safety success stories and encourage employees to prioritise safety in their daily tasks in your organisation’s newsletter, promoting a culture of wellbeing and responsibility.
20. Tech Tips
Offers tips on using software, troubleshooting common issues, and optimizing productivity with digital tools. Share useful shortcuts, introduce new technologies, and invite employees to share their own tips, fostering digital literacy and efficiency across the organization.
21. Focus on innovation
Highlight creative solutions, projects or product developments within the company. In the corporate newsletter, present these innovations with descriptions, success metrics and testimonials.
Celebrate diversity by sharing stories, interviews, and events that highlight diverse perspectives and experiences within the company. Emphasize inclusion initiatives, employee resource groups, and diversity training programs.
23. Tips for remote work
Offers remote work tips by providing strategies for effective communication, time management, and maintaining work-life balance. Shares technology recommendations, wellness resources, and remote collaboration tools. Addresses common challenges and encourages employees to share their own experiences and best practices, fostering a productive remote work environment.
24. Employee Anniversaries
Employee anniversaries celebrate loyalty, dedication and contributions to the company. Recognizing milestones strengthens the sense of appreciation, boosts employee morale and improves retention. Give thanks for individual achievements while reinforcing the company's commitment to valuing and investing in its workforce.
25. Employee achievements outside of work
Highlighting employees’ accomplishments outside of work in your newsletter recognizes their diverse talents, passions, and contributions beyond the work environment. This fosters a supportive company culture, strengthens employee connections, and reinforces the importance of work-life balance and personal growth.
