Kohl's Livestream for Black Friday
Posted: Wed Dec 18, 2024 8:53 am
The great thing about influencer marketing campaigns is that you can think outside the box. Comic book heroes are influencers too, for example.
TIP 7: Organize a livestream
Currently, videos and live streams are extremely popular. The statistics do not lie. For example, 87% of marketers now use video in marketing and 63% of young people indicate that they have seen a live stream. Live videos are also seen as more authentic than other forms of content.
To capitalize on this trend, you can have an influencer host a livestream or hold a live shopping session. To promote the livestream, the influencer can vlog about it in the run-up to the event. This will create some buzz in advance. You can also post on your other social media accounts or send an email to your list.
Kohl's teamed up with vlogger ItsJudyTime to promote the Black Friday sale via Facebook Live. Judy took her mother on a Black Friday shopping spree, where they discussed how easy it is to buy everything in one store.
Judy then posted it on her page to drive additional traffic during the holidays. In the description, she included links to all the products she purchased and reiterated the Cyber Monday cambodia telegram data deals her viewers could get at Kohl's.
d 30 to 50 million websites use Google Analytics. Many website owners not only collect data with the tool, but also use it to make important decisions. What many people do not know is that sometimes incorrect information can be seen in Google Analytics. So make sure you are dealing with 'clean' data if you also use this tool for business decisions.
Create different views
As soon as you start using Google Analytics, it is important to create different data views. For example, choose a master, raw and test version.
The raw data view is a view without filtering or other exclusions. The advice is to only use this view to compare with the master view . It is a backup as soon as your master view is too polluted. As soon as you start applying the first filters, it is useful to first test them on the test view before you transfer them to the master view. You use the master view as a dashboard.
Different data views in Google Analytics.
This allows you to always go back to a clean database if something goes wrong. You can set this up via the management portal.
TIP 7: Organize a livestream
Currently, videos and live streams are extremely popular. The statistics do not lie. For example, 87% of marketers now use video in marketing and 63% of young people indicate that they have seen a live stream. Live videos are also seen as more authentic than other forms of content.
To capitalize on this trend, you can have an influencer host a livestream or hold a live shopping session. To promote the livestream, the influencer can vlog about it in the run-up to the event. This will create some buzz in advance. You can also post on your other social media accounts or send an email to your list.
Kohl's teamed up with vlogger ItsJudyTime to promote the Black Friday sale via Facebook Live. Judy took her mother on a Black Friday shopping spree, where they discussed how easy it is to buy everything in one store.
Judy then posted it on her page to drive additional traffic during the holidays. In the description, she included links to all the products she purchased and reiterated the Cyber Monday cambodia telegram data deals her viewers could get at Kohl's.
d 30 to 50 million websites use Google Analytics. Many website owners not only collect data with the tool, but also use it to make important decisions. What many people do not know is that sometimes incorrect information can be seen in Google Analytics. So make sure you are dealing with 'clean' data if you also use this tool for business decisions.
Create different views
As soon as you start using Google Analytics, it is important to create different data views. For example, choose a master, raw and test version.
The raw data view is a view without filtering or other exclusions. The advice is to only use this view to compare with the master view . It is a backup as soon as your master view is too polluted. As soon as you start applying the first filters, it is useful to first test them on the test view before you transfer them to the master view. You use the master view as a dashboard.
Different data views in Google Analytics.
This allows you to always go back to a clean database if something goes wrong. You can set this up via the management portal.