s goal is 2. Set Key Results Under each finland whatsapp number data content goal, establish specific, measurable, and time-bound key results. These results may include metrics such as website traffic, time spent on site, downloads, or lead generation from content. Remember to add KPIs for each key result; for example, increase website traffic by 20% over the previous quarter. 3. Create Specific Actions for Each Key Result Break down key results into actionable content plans.
For example, continuing with our previous example, for the key result of increasing website traffic, a content plan might involve conducting keyword research to identify relevant keywords with sufficient volume, developing an editorial calendar that includes blogs, infographics, and videos, and detailing on-page SEO, off-page SEO, and technical SEO and designing a content distribution strategy. 4. Assign Responsibilities Clearly assign responsibility for each content initiative to team members or departments. Make sure everyone is aligned on the key results, agrees on the strategy, and understands their contribution to the key results.
