How to get your business out of crisis and earn 20 million in the first month of advertising. Case of an installation company
"Who if not me": the story of Olga Aryankina, participant of the Hypersegmentator course
Ad Optimization
You must have attractive titles and descriptions.
In solid niches, the semantics itself (keyword + USP of your company) works very well.
In the example, I entered a request and received phone number library 3 ads. In such niches, people often look for their own production, because it is cheaper and more reliable.
Attractive titles and descriptions in ads
You also need to evaluate your competitors' ads, what they show, how they position themselves. This will help you stand out.
You also need to use different ad formats - text and graphic, media, video ads. The example on the right is a carousel, where you can show apartment layouts, territory, etc.
video ad for YANcarousel ad for rsa
Be sure to follow the trends in ads, the ads themselves, what's new. Because when Yandex releases something new, it starts to allocate additional coverage and traffic to this tool in order to test it - to further refine it or exclude it.
The promotion tool is shown here.
promotions in contextual advertising
Analytics and A/B testing
This is the next step. Setting up Yandex.Metrica is now one of the tools for setting up YAN campaigns, you should track applications and various goals. All goals will help analyze which audience comes to you, which one converts poorly, in order to make adjustments.
You need to regularly monitor the effectiveness of advertising. This is quite a routine job, you accumulate statistics, you look at where your applications come from, who is merging, etc. You also need to make small adjustments so that the advertising continues to work.
Be sure to conduct A/B testing. Usually, at the start, several ad options are launched at once, statistics are accumulated, and based on this, we do some analysis. Those ads that performed poorly, we usually remove, and the rest are further tweaked.
