Top 7 Reasons Why Websites With Customer Reviews Outperform Others
Posted: Tue Dec 03, 2024 10:49 am
I hate to break it to you, but you know that website you LOVE so much?
Well, it may not convert the way you want.
I know, I know. Sorry to be the bearer of bad news, but here's why:
Those pictures are amazing, and the text? Unbeatable!
But it is missing a crucial element.
Customer reviews.
Did you know that conversion increases by 52.2% if a product page has 1-10 reviews?
We’ll take a look at why this happens, give you some practical tips kazakhstan phone number list for creating a great customer review site, and finally, go over our favorite review management tools to help you out.
7 Reasons Why Websites With Customer Reviews Outperform Others
Look, I know what you're thinking.
A 50% increase in conversions can't be the result of a few simple reviews. Nobody cares that much about them , right?
Well, actually, yes.
Here are 7 reasons why customer reviews help a website outperform others :
1. They help build trust
Reviews on your website are a great way to build trust with potential customers in your brand.
By the time a new customer lands on your website, they've likely already been exposed to a TON of marketing messages along the way.
They may be able to see the benefits of your proposition or product, but most customers understand that this is a marketing game.
You're more likely to be noticed if you give them honest feedback, without the sales gimmick.
In fact, 49% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts.
So why is trust important?
Foster customer loyalty.
A study shows that 75% of people with high brand trust say that:
You will buy the brand name product (even if it is not the cheapest),
You will only buy the product of that brand,
You will take a look at the new products of that brand to purchase them.
high brand trust translates to
Our Ultimate Guide to Customer Loyalty explores what loyalty is and how to build it.
2. Reviews provide social proof for your website
Social proof happens when we rely on the opinions of others to act, and we're seeing this more and more in relation to online shopping.
91% of shoppers say they read AT LEAST ONE review before purchasing something.
And the more reviews you have, the better.
According to a study, review volume correlates with increases in conversion rates:
If a shopper lands on a product page with 1 or more reviews, conversion increases by 52.2%.
11-30 reviews have 2x higher conversion rates than those visiting product pages with 0 reviews.
101 reviews or more, we see an increase in buyer conversion rate of over 250%!
volume of reviews impacts conversion rates
Why is this so?
“Sample size matters,” according to Dr. Sungsik Park , a marketing professor at the University of South Carolina, “The more reviews, the more likely the feedback will reflect the true quality of the product.”
Learn more about social proof and how to use it for your business.
3. Reviews demonstrate quality
The main drawback of online shopping is that you can't actually see what you're buying.
If you're like me, you like touching materials, opening and closing drawers, pressing buttons when you think about buying something.
No matter how good the images are, you can't get the feeling of quality on a website.
Includes reviews.
The way your customers talk about your product begins to form a better idea of its quality.
Potential customers can see firsthand what your current customers love about your products and services.
We see this especially in how reviews influence the purchase of higher-value goods.
Did you know that in one study, sales of high-priced items increased by 380% when placed next to customer reviews?
Well, it may not convert the way you want.
I know, I know. Sorry to be the bearer of bad news, but here's why:
Those pictures are amazing, and the text? Unbeatable!
But it is missing a crucial element.
Customer reviews.
Did you know that conversion increases by 52.2% if a product page has 1-10 reviews?
We’ll take a look at why this happens, give you some practical tips kazakhstan phone number list for creating a great customer review site, and finally, go over our favorite review management tools to help you out.
7 Reasons Why Websites With Customer Reviews Outperform Others
Look, I know what you're thinking.
A 50% increase in conversions can't be the result of a few simple reviews. Nobody cares that much about them , right?
Well, actually, yes.
Here are 7 reasons why customer reviews help a website outperform others :
1. They help build trust
Reviews on your website are a great way to build trust with potential customers in your brand.
By the time a new customer lands on your website, they've likely already been exposed to a TON of marketing messages along the way.
They may be able to see the benefits of your proposition or product, but most customers understand that this is a marketing game.
You're more likely to be noticed if you give them honest feedback, without the sales gimmick.
In fact, 49% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts.
So why is trust important?
Foster customer loyalty.
A study shows that 75% of people with high brand trust say that:
You will buy the brand name product (even if it is not the cheapest),
You will only buy the product of that brand,
You will take a look at the new products of that brand to purchase them.
high brand trust translates to
Our Ultimate Guide to Customer Loyalty explores what loyalty is and how to build it.
2. Reviews provide social proof for your website
Social proof happens when we rely on the opinions of others to act, and we're seeing this more and more in relation to online shopping.
91% of shoppers say they read AT LEAST ONE review before purchasing something.
And the more reviews you have, the better.
According to a study, review volume correlates with increases in conversion rates:
If a shopper lands on a product page with 1 or more reviews, conversion increases by 52.2%.
11-30 reviews have 2x higher conversion rates than those visiting product pages with 0 reviews.
101 reviews or more, we see an increase in buyer conversion rate of over 250%!
volume of reviews impacts conversion rates
Why is this so?
“Sample size matters,” according to Dr. Sungsik Park , a marketing professor at the University of South Carolina, “The more reviews, the more likely the feedback will reflect the true quality of the product.”
Learn more about social proof and how to use it for your business.
3. Reviews demonstrate quality
The main drawback of online shopping is that you can't actually see what you're buying.
If you're like me, you like touching materials, opening and closing drawers, pressing buttons when you think about buying something.
No matter how good the images are, you can't get the feeling of quality on a website.
Includes reviews.
The way your customers talk about your product begins to form a better idea of its quality.
Potential customers can see firsthand what your current customers love about your products and services.
We see this especially in how reviews influence the purchase of higher-value goods.
Did you know that in one study, sales of high-priced items increased by 380% when placed next to customer reviews?