But what happens when you hire a growth marketing agency, and it’s up to you to prove to executives that hiring an agency is a good investment? How can CMOs who hire a marketing agency show clear ROI?
It all comes down to key performance netherlands girl whatsapp number indicators (KPIs). If a marketing agency and their clients set the right KPIs from day one, they can ensure that they are reporting on the metrics that actually matter.
Keep reading to find out what you can do to promote a profitable partnership with an agency and what you should expect from an agency when it comes to ROI and KPIs.
growth marketing agency
Setting the Right KPIs
Before hiring a growth marketing agency, it’s a good idea to start formulating your own KPIs. Although an experienced agency should provide guidance on this, when you have clear goals and objectives that are conveyed clearly from the beginning of your engagement, then both the agency and your business are aligned. This ensures all marketing efforts are geared toward hitting the designated KPIs.
KPIs will vary based on agency type (Check out The Ultimate Guide to Marketing Agencies for more specific KPIs per agency type), but there are some initial metrics that are a good place to start if you’re working with an agency of any kind:
