Whether you're an upcoming startup or an established company, getting prospects to move through the various stages of your sales process and convert is the ultimate goal of your sales strategy.
You can optimize your SaaS website for conversions, put effort into SEO, CRO, and paid advertising, and invest in one of the top CRM companies .
Still, unless you understand the psychological principles that affect human decision making, your effectiveness in closing deals is likely to be limited.
Once a prospect goes through the various stages of your sales cycle and becomes a qualified lead, writing and sending proposals to them in the hopes of a favorable response is standard practice.
Instead, if you france business fax list want results, work on writing a proposal that incorporates principles of psychology and helps you close more effectively.
Here are four sales psychology tricks you should implement in your proposal to help you increase conversions and successfully close more deals.
1. Stay away from jargon
It's common to use industry-specific language and technically heavy words when writing a sales or marketing proposal, but it can hurt conversion rates.
You may think that including jargon in your proposal can make it sound clever, but in reality, it just makes it harder for potential clients to understand.
Words that are easier to say. Readers consider them psychologically more trustworthy. Things that people are already familiar with are generally considered safe.
Difficult words comprise new stimuli for prospects, which are usually associated with uncertainty and risk. A proposal that is riddled with unfamiliar jargon ends up making you appear unreliable to potential clients. Use conversational language in business proposals .
Tailor your message to make it easy for your reader to understand, thereby instilling trust and increasing the chances of conversion.
