The article provides comprehensive information on the design of e-commerce websites and mobile applications in enterprises from UX and UI perspectives: recommendations and methods to consider.
“Trade transforms the destiny and the genius of nations,” the well-known British author and academic Thomas Gray once said.
The company has had hundreds of new ways to reach customers over the past decade, thanks to technological progress and its increasing importance in everyday life.
As more shoppers choose the convenience of online shopping , country b2b b2c email list more merchants are opening new channels and strategies to capitalize on this trend.
And it is in this area where designing a positive user experience directly leads to revenue for stakeholders. In this article:
What is e-commerce?
The role of design in e-commerce
How can I implement e-commerce?
Business Perspective: Branding and Promotion
user experience perspective
user interface perspective
Points to consider
What is an online lending marketplace?
Top 10 UI Trends
FAQs
What is e-commerce?
In general, electronic commerce (e-commerce) is the sense of a company's activity when the provision of goods or services to its customers is done through electronic devices and the Internet, as we explain in our free brochure “Design for Business”.
This type of communication and sales closing adds new aspects to data management, sales channels, advertising and presentation of goods and services and allows a complete cycle of business operations, such as payments, deliveries and refunds.
The past decade and the recent pandemic saw explosive growth in e-commerce. Today, it facilitates business-to-buyer e-commerce and online auctions and peer-to-peer sales platforms.
Today's e-commerce systems and activities include the presentation and booking of a wide range of services, e-banking, commercial operations with money and e-wallets, many forms of e-marketing and many other things that customers use on a daily basis.
The role of design in e-commerce
The importance of design in e-commerce
“If you offer a great experience, customers will tell their friends. Word of mouth is powerful,” argues Amazon CEO Jeff Bezos, and it’s hard to disagree. The success of e-commerce business depends on several elements, including:
- the quality of the product or service given
— the quality of the content that the offer presents to customers
— the quality of the design of the electronic platform (website and/or mobile application) through which sales will be made
So it’s clear that the UI/UX design aspect is critical. Thoroughly thought-out logic and transitions, simple and clear microinteractions, quick system feedback, pop-ups , an attractive product presentation, a simple checkout flow, and a host of other details and features can directly impact increasing profits for the company involved in such a popular e-commerce game.
This is where designers and business specialists can collaborate as a single team for the benefit of everyone, especially the target users.
Designers should consider the following factors when creating an e-commerce site or mobile app:
strong brand
user data security
operational simplicity
Web design that supports the offer, not overshadows it.
Effective use of visual headers
Clear presentation of data through menus, catalogues, etc.
User ability to leave comments on goods and services.
General and contact information readily available about the company providing goods or services.
How can I implement e-commerce?
How to make e-commerce part of your business
You need to consider the following factors if you want your online store to be a huge success and not work against you.
Simplicity – Make your website easy to use and simple. This means that your customers should only need a few clicks to purchase a product – the fewer clicks, the better. Customers will like your website.
Navigation – Your website should be designed and organized so that it is easy for potential customers to locate the products they are looking for. You will likely lose a consumer who spends a lot of time searching for a product on your website. Make sure that navigation on your eCommerce site is simple so that customers can quickly locate what they are looking for.
Stability – Your website should load quickly, crash rarely or never, and be stable. Make sure your website is functionally sound for users. If the transaction procedure is complex, customers won’t buy your stuff.
Security – Reassure your consumers that their financial information and other sensitive information, such as contact details and physical addresses, are safe when shopping online. Websites are vulnerable to hacking and data leakage. Try to avoid being a victim. You can include a clear privacy statement on your website about who has access to your customers’ information to protect it from hackers.
Credibility – Maintaining connections with customers and other business partners is crucial, regardless of the type of business you are running.
Due to the absence of face-to-face communication, building and maintaining these connections can be a challenge for e-commerce.
Let your business strive for professionalism and reliability in your website and internet marketing to overcome this difficulty.
You may obtain consumer reviews so that potential buyers can compare their experiences with others who have tried the product and make an informed decision.
Mobile Optimization – Keep in mind that your customers access and purchase your services and products online. Make sure that customers visit your website and purchase using their mobile phones or other mobile devices.
If you are using a custom website, be sure to communicate to the web developer your desire for the website to be mobile-friendly. Make sure the host of a hosted solution supports mobile sites.
