It’s not enough to just send an email, but to make it appealing to your audience, whether in the message design, content, personalization, humor, and more. You need to follow the customer’s buying journey, adapt it to your brand’s positioning and all the details, and know your customer and language. Here, we’ve brought you seven email marketing examples to inspire you, check them out below!
Content
1. Personalization with Netflix
2. Uber's simplicity
3. Exclusivity with Nubank
4. Humor with Chico Rei
5. Diversification with Cambly
6. MAC Monochromatic Layout
7. Amazon Related
1. Personalization with Netflix
One of the best examples of personalized email marketing is from the streaming service Netflix. If you are a subscriber, you have probably received emails with content tailored to your personal taste in restaurant email list movies and series. Whether it is a reminder, such as “series X is back”, or “we just added a movie that you will probably like” or “watch it again”, the message ends by suggesting other similar options.
This strategy works very well because they use data from your history, thus increasing the likelihood that you will watch other content. In addition, they invest in rich details in their emails, such as images, gifs, and humorous and explanatory texts. This form of communication is consistent with the brand's image, in addition to being pleasant for the public.
The right message at the right time works when we understand customer behavior. To communicate with them in the best way, get to know Impulse and increase your consumers’ repurchase and loyalty levels.
2. Uber's simplicity
The email marketing campaign of the ride-hailing platform Uber seems simple, but it is very strategic. If you have ever received an email from the platform, you will notice that the texts are short and objective, the images are minimalist and, at the same time, they bring the reader closer.
In addition, the email also provides a very simple guide on how to request a trip. This strategy works because of its simplicity; the brand wants to show that it is very easy to use the app. At the end of the email, there is a link to the support page and social media icons.
3. Exclusivity with Nubank
Since its launch on the market, Nubank has used a strategy of being transparent with its audience, providing details about its processes, including adopting email marketing to carry out various promotions. One of the promotions that Nubank carried out via email was the invitation directed to its customers to become partners in the company by entering the stock market.
The emails also cover other topics and are personalized according to the brand's image, with explanatory texts, fun animated videos and a call-to-action at the end. This email marketing strategy works through personalization , rich content, in addition to being easy to read and bringing humor into the details.
4. Humor with Chico Rei
Among the examples of humorous email marketing, Chico Rei is one of the most notable. Chico Rei's e-commerce sells t-shirts with various themes, such as humor, art, cinema, geek, literature and music. With this brand positioning, it is clear that the email would be fun, informative and have a call-to-action inviting the reader to the website.
Abandoned cart email marketing is a good example. It is a comic strip telling how the cart is sad and depressed because it misses the customer. At the end, it offers a discount coupon with a deadline to use it. This strategy works because the target audience likes the fun brand positioning, in addition to the discount with a deadline to use it, which is a mental trigger for sales.
Also, learn how to recover abandoned carts using WhatsApp. You can use email marketing platforms with strategies connected to WhatsApp, such as Mailbiz's Journeys solution , with personalized messages and a complete dashboard.
