Reach: A limited budget can limit the number of people who see your content.
Engagement: Lack of funds for advertising and promotion limits the ability to increase interaction with your target audience.
Common mistakes when allocating a budget:
Overpaying for advertising. Incorrect choice of email data advertising formats or targeting can lead to ineffective spending.
Underestimating organic promotion. Without investing in quality content and its promotion, organic reach can be minimal.
Lack of planning: Inefficient allocation of funds between paid and organic methods can result in insufficient reach and low engagement.
Example: A company that allocated a minimal budget for advertising without taking into account the cost of quality content faced low engagement and no significant results.
Steps to allocate a budget:
Define your main goals (increase reach, increase engagement, attract traffic, etc.).
Division into paid and organic methods. Paid methods (60% of the budget): advertising campaigns, targeted advertising, post promotion. Organic methods (40% of the budget): content creation, designer services, contests and promotions.
Example of advertising budget distribution:
Advertising: 60,000 ₽ (targeted advertising, post promotion).
Content: 40,000 ₽ (creation and improvement of content, etc.).
Effective budget allocation allows you to achieve a balance between paid and organic methods, which improves promotion results and increases ROI.
