When starting your website, it can be intimidating to think about competing against established sites that have been in business for years and even large companies with resources and teams dedicated to growing their digital presence.
I'm not going to lie: it's hard. A key part of successfully ranking your website in search results is understanding how Google works and why the sites that appear at the top of the search results are there.
All this translates into a very basic SEO ( Search Engine Optimization ) tutorial in which I will try to explain and share some important points so that you can start the long road to improve your positioning in Google.
SEO tutorial to position your website
Below you will find an SEO tutorial with four important points to improve your presence in search engines.
User first, user first, user first
While it may sound like I’m obsessed, this is the first step to understanding why your site may not be ranking well at all. If your first thought is “I want to rank first on the first page of Google” you’re off to a bad start.
Google is the master of search because it has been able to give users what they need, and that should be the way your site and all the content on it works. You should respond to what people are looking for, not how you think Google should find them. Think about these internal factors that can impact your SEO:
Is your website optimized to be nepal business email list viewed comfortably from any device?
Is the loading time around three to four seconds?
Is the user experience clean and friendly?
Are you just talking about your brand or products or about what your customers really need?
Is your site live and publishing content consistently?
The real importance of keywords
Google has made great strides in how it searches and delivers the best search results for its users' queries. Your main goal is to deeply understand how a potential customer thinks, what they search for, and what they want to find and focus them on keywords and phrases on which to focus your efforts. These are the anchor point for creating content and starting to attract visitors.
Obviously thinking about all possible scenarios is a bit complicated, and for this there are tools that will allow you to:
Test keyword ideas you have in mind
See the number of searches they have on a monthly basis in your country
How demanding is that keyword?
As an example, maybe instead of trying to rank #1 for the keyword party supplies you could start with confetti bags or birthday cake candles which are much more specific terms than a very general one that everyone is fighting over.
Support your strategy with Google Search Console and Analytics to see how your efforts are impacting your site. Making progress in SEO means starting with the less conquered territories to gain authority and fight for the most competitive ones.
Quality content
Content has always been the cornerstone of any marketing strategy, and even more so today. With your huge list of keywords already defined, you now need to create content for each of them, but with one big point in mind: each article must provide an answer to a user's search.
NEVER generate junk articles just for the sake of having keywords on a page. Google is very clever and your article will rank worse than those that have this in mind.
For example, if you have a travel clothing brand with the keyword rain jackets, don't write an article about how amazing rain jackets are. Instead, write something like a list of 10 places with extreme weather or 5 rainy countries you shouldn't miss, and then present your product at the end.
The way you relate valuable information and then link it to your brand or product creates a good user and potential customer experience.
Internal and external SEO factors
