But as I promised at the beginning, this article is not just another guide, brazil whatsapp number data so I will provide you with data to understand the relevance of Discover for publishers. I consulted with the teams behind two tools that measure news consumption in real time and allow filtering through Google Discover: Marfeel and Chartbeat. They are must-have tools for any SEO team in a newsroom, as Google Analytics 4 only gives a rough idea of where traffic has been in the past 30 minutes, which is insufficient for newsrooms that have to make decisions in seconds when breaking news occurs.
Marfeel is a measurement tool that is the first to track and understand traffic from Discover. After considering over 3,000 different publishers around the world, the team shared their findings: Discover currently accounts for 20% to 25% of all traffic, making it the second largest traffic source worldwide. It’s worth mentioning that according to their data, Google Search accounts for 32% to 35% of media traffic, making it the top channel. However, this is still an average number that has never been publicly confirmed, but has been shared by industry professionals.
