The world of video games is fascinating. I say this not as a veteran player of more than 20 years, but as part of the industry. For almost 3 years now I have been in contact as a means of communication with practically all video game companies and one of the things that made it easier for us to get in is without a doubt a business email.
Perhaps many will think that because it is this specific sector, the treatment is less serious, but it is quite the opposite: many of these companies are transnational monsters that produce hundreds of millions of dollars a year, in addition to being technological giants that know their clients and their needs well.
If you have the idea of starting a business in this fascinating industry, here are some reasons to create a business email for a video game company.
Benefits of a business email
The video game industry has all kinds of players: big and small, but it's up to you to show that no matter how small you are, the quality of your team's work speaks for itself.
A business email is the first letter of introduction that you will offer to any company, media or agency, since these contacts can be very ephemeral if you have a common email account.
Having your website's domain within the address itself will allow curious people to take a look at your project before opening the first contact message. Don't waste this powerful branding tool and immediately catch everyone's eye.
Why a video game company needs a business email account
The day-to-day of your company, on the development side, will be the constant creation of everything that involves the game: characters, environments, code, among many other things that you already master.
The other key aspect, the side that focuses more on relationships with other players in maldives business email list the industry, requires that you already have your company's email address to get into action.
Relations with media agencies
If your company has enough money, one of your first tasks will be to contact a media agency. This type of agency is in charge of planning what kind of digital and offline platforms you will announce the launch of your games on, what budget you need to invest, following up on each of these purchases and finally optimizing and reporting on the impact they obtained. Spreading the word about how great your title is will help spread the word and gain fans.
Media and PR agencies
Another super important element is to have a correct communication strategy so that information about your game appears in specialized media or with wide coverage.
Instead of sending hundreds of emails left and right and researching the right contact for each media outlet, having a public relations agency could save you a lot of headaches.
They will be in charge of getting your emails and newsletters to the media outlets they have in their databases, as well as contacting key media outlets and players with high amplification to make some interesting deals that could give your game more visibility.
If you don't have the budget for such an agency, the only option is to build your own email database and use a mass email sending program. These will allow you to send personalized messages using your business email account without falling so easily into the spam trap .
Business-to-business dealings and customer prospecting
You should also reach out to other industry colleagues. Collaborations between developers can be a great opportunity to make fun and unique creations that benefit both of you.
What can we say about those that arise with accessory and peripheral companies such as headsets , keyboards, monitors or mice? Some of these relationships could be fruitful in terms of including a copy of the game or a discount with the purchase of one of their products, but this is up to you to decide how to deal with business and how much you can close a special deal for both.
Creating an email account quickly
If you're ready to start working on your relationships with the industry, I recommend the following steps to be able to use your business email quickly:
Assign a name, password, and inbox capacity for your email and that of your colleagues.
Download and configure an email client to handle your email via POP3 or IMAP on your computer.
Download and configure an email application for your cell phone and tablet so you don't miss any emails.
