In the example image above, it shows product ads (previously known as product listing ads or PLAs) for the search query "retro jordans" at the top of the page in the sponsored section.
Each shopping ad consists of a product image, price, ratings, and the merchant name. To add your products, you’ll need to submit your product information using data attributes in your Merchant Center data feed. With eCommerce platforms like Shopify, they make it easy for you by automatically syncing your products to Google Merchant Center using the Google Shopping app .
After you set up your Shopify store or eCommerce site, the next step is to get traffic.
Unlike traditional Google Ads SERP (search engine results page) ads, to be successful bc data taiwan with Google Shopping eCommerce, advertisers must take an SEO-type approach. When creating your Google Ads SERP, you create campaigns, ad groups, descriptions, and images, all in line with your chosen keywords.
However, with Google Shopping, Google is the one who determines when and where your shopping listings are displayed, based on your offers, your store, and your shopping sources. It is quickly becoming a popular marketing option for e-commerce, with some studies showing that they result in up to 26% higher conversion rates for product listings than traditional search text ads.
So Three things play a major role in Google Shopping success: feed creation and optimization, your bidding strategy, and campaign monitoring and optimization.
It’s no secret that the best place to learn Google Shopping Ads is from Google itself . However, sometimes, our clients have a hard time figuring out exactly what they need to know about Google Ads. Plus, Google is notorious for wanting people to spend more than they should. So, we ’ve decided to put together a Google Shopping Setup guide with steps on setting up Google Shopping for success .
Step 1: Create your Google Shopping account
Opening your Google Merchant Center
The first step you need to take to be able to run Google Shopping campaigns is to open your Google Merchant Center. A Google Merchant Center is where your Google Shopping feed data is listed and how it is populated. Visitnts to open Google Merchant Center and follow its setup steps, which include basic business information, reviewing terms and conditions, and verifying your website.
What makes Google Shopping so successful?
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