To understand this concept, first think of any commercial brand that you italy phone number data like, whether it is food, clothing, leisure... Why do you buy it? What inspires you? Why do you identify with it and why would you recommend it? The term personal brand does not refer to products and/or services but to professionals who compete with others, usually in the search for employment. Companies will choose the person who inspires the most similar values (professionalism, commitment, initiative...) and who they think will fit best in the company. Personal brand is a transversal concept , that is, it has to do with everything you do and say, with what you post on social networks, with the tone you use when picking up the phone or how you respond to the requests of others.
Why do you need a personal brand?
We live in a very competitive environment, where there are many people looking for work or trying to sell their products and/or services. Therefore, it is very important that you try to differentiate yourself from others and highlight everything in which you excel.
A well-crafted personal brand will allow you to project the best version of yourself and stand out from the rest. For example, there may be two equally professional candidates, but if one has a good LinkedIn profile and the other doesn't even appear on the internet when you "google" his name, the company will probably choose the first candidate.
