We tend to think that Inbound Marketing only fits with high budgets. However, there are affordable tools that allow you to automate some of the most important actions of this methodology. That is why we present ActiveCampaign, a powerful Marketing Automation software that, due to its price, could fit into any investment budget.
What features does ActiveCampaign offer for developing an Inbound marketing strategy?1) Capture of records ( leads )
The main goal of an inbound marketing strategy is to get leads to convert them into customers and brand ambassadors. Thanks to ActiveCampaign, you can create beautifully designed landing pages and add bulk sms pakistan custom forms so your readers can download content for free. This feature is essential in our sector, as it allows you to significantly increase sales by offering content to truly interested users.
2) Lead qualification
If you know how inbound marketing works, you probably know the lead scoring technique . This method allows you to rate your contacts , assigning them a numerical score based on whether they meet criteria predefined by your team. After that, it will be a good idea to pass them on to the sales team once they are sufficiently mature and fit the profile of your company's ideal client ( Buyer Persona ).
3) Lead nurturing and workflows
The software has features tailored to what we call lead nurturing : the process of sending emails to a contact to inform, educate, engage, validate and convert them . Although many question the efficiency of Email Marketing , it remains a crucial technique used to convert contacts into customers. However, it is important that behind these communications there is segmentation and personalization of emails based on the stage of the purchasing cycle in which the user is. And here ActiveCampaign offers you an ideal functionality for creating workflows and for cultivating lead nurturing .
What are the advantages and disadvantages of ActiveCampaign?1) The advantages of ActiveCampaign
Its user-friendly interface : this point is fundamental. Any professional who starts using a Marketing Automation tool has to be able to familiarize themselves with it quickly. With ActiveCampaign, it's easy, since the first thing that users of this software highlight is its usability.
