In WordPress, you will need to install a plugin to be able to add meta descriptions. But, you can optimize your product title and description while adding your product. Metadata is basic stuff that I wouldn’t want to install a plugin for, so this is a minor drawback for Woo. However, most plugins for this functionality have a free version.
blogs and content
WooCommerce is more robust for SEO content . It integrates with WP’s robust bc data mexico content marketing system. Sure, you’ll still need that plugin for metadata, but it’s got a big hand when it comes to creating awesome link bait content.
It can make your blog post templates look nice and more pleasing to the eye, which can lead to more time spent on your site. If you're creating long-form content, having a good layout is a huge plus.
However, Shopify doesn't let you do that sort of thing. You'll need an app like Shogun Page Builder for that, but it costs at least $19 a month.
The good thing is that both platforms generate sitemap.xml, bulk editing, and allow the use of canonical tags. However, you will need to code the little things like social sharing buttons or get an app for that, both on WooCommerce and Shopify.
Google Speed Score
If your site isn't fast, visitors will bounce and you'll lose potential sales. No one wants to fall asleep waiting for a page to complete its tasks.
WooCommerce doesn't even hit the average, which isn't high by the way. It's 51.5/100 on mobile versus 61.9/100 for desktop. However, WooCommerce failed to get there. Customers expect more than that.
Winner = Shopify
Once customers land on your site, they expect a fast-loading site. When it comes to speed, Shopify is a clear winner. However, if you’re going to put a lot of effort into SEO through content marketing, I’d advise sticking with WooCommerce and spending money and time on optimizing its speed.
WooCommerce Vs Shopify: Features
Both provide the features you need to build an online business. Some are built-in; others are not.
WooCommerce Features
WooCommerce offers built-in SEO tools. Customers can sell unlimited products, both digital and physical, a good on-site search too, ratings and reviews, zoomable product images, and upsells and cross-sells. All built-in, no extra payment required.
WooCommerce stores will enjoy the on-site search. What's built-in isn't exactly the best, especially for those with a lot of products. But it works, and if you need something better, there are tons of free plugins for that.
