Let's talk a little about the numbers of e-commerce in Brazil. In 2017, we had a growth of 12% compared to 2016. Revenue of approximately R$59.9 billion, according to data from the Brazilian Association of Electronic Commerce (ABComm).
Online sales generated more than 203 million packages sent by online stores. In a country with over 207 million inhabitants, the number of orders is quite significant. Brazilians spent an average of R$294 on online purchases in 2017.
Internet sales trends
For this year, 2018, there is an estimated 15% increase in online sales. Considering that 33% of purchases will be made via cell phone. The social network Instagram is also investing austria business fax list in direct sales and has therefore made available a new feature for advertising products with a link to an online store. Until recently, this feature was not available on the network.
Clean and responsive websites are the favorites of mobile users. Navigation is faster and items that are not important give way to the agility that mobile users need. Online sales via mobile phones are growing in proportion to the reduction in the number of notebooks and computers in Brazilian homes.
WhatsApp is the most important app when it comes to making a sale, because it allows consumers to quickly ask questions without losing interest in the product. Online sales are interconnected with your company's customer service and digital presence.
Be present
In addition to having active profiles on social media, to increase online sales, your company must also be on Market Places. But why use someone else's website if I have my own? To make a presence and be found even if the customer is not on your website.
We have already talked several times about creating content, whether in the form of e-books, videos or infographics. Within your online store, you should create content to demonstrate usage examples or new features that the product may have.
And as we have already said, customer service is the gateway to your company. Always leave contact details in visible places. This way, customers can choose how to reach your company.
Advertise
According to the E-commerce Radar 2017 survey, Google Adwords and Facebook are the two sources of origin for first-time purchases in online stores. In other words, an advertisement or a publication is the biggest incentive for consumers to browse a store and make a purchase.
Use email marketing
According to the same research, email is the tool that most builds customer loyalty, accounting for around 35% of loyalty.
Google My Business
Google My Business is a free tool that allows people to find information about your business on Google Search and Google Maps. If you have an online store, simply link it in your contact details and you will be visible to people in your area and in Brazil. This feature also helps those who have a physical location, as your business will be easily visible to anyone searching for items that your store sells.
Security and payment methods
Your website must have a security certificate so that the buyer will feel comfortable making a purchase on your website. The payment methods offered are always a differentiator, especially if the purchase can be made in installments and without interest. Payment intermediaries facilitate payment by card and bank slip, giving the customer freedom when closing the purchase. Some e-commerces have created the tactic of selling with discounts for bank transfers or even bank slips, as they have a lower fee than cards.
