First, do some research on what consumers want. Entrepreneurs typically do the opposite: they produce the content and then try to find an audience interested in it.
Talks
Every entrepreneur has some experience that is worth sharing. Generally, it is thought that forex email list giving a talk requires having some kind of academic certification from a mega-known university. If you know your product and your market niche well , and you constantly study about it, nothing prevents you from sharing your experience.
The world has changed and today skills have the same weight (or even more) than certifications. The important thing about these types of traction channels is to plan what you want to say and how you are going to communicate. A poorly planned talk can close doors that have not even been opened. Today a brand cannot settle for having a bad reputation with the public.
Creating groups
Creating groups focused on presenting solutions to certain problems is also a good strategy. These groups are intentionally intended to make people aware of your business in an informal way. Your job is to guide the conversation topics in a way that your product or service is the answer to the needs that people have. These groups can be in person or online. The people who are part of them can become the first promoters of your business.
Email marketing
Build a network of contacts through emails and send interesting content through this medium. You have to be especially careful with this channel so that your email is not seen as spam. Our advice is to research the company or influencer and send personalized content, preferably with the name of that person.
Viral marketing
Think of content that looks personalized, but that resonates with multiple people at the same time. The goal is to make the content so interesting that a person feels motivated to share it on their social media, further strengthening your brand.
Now you know which are the best traction channels to consolidate your business, how about putting them into practice?
About the author
Cindy Bujato Marketing Content Manager at EADBOX
Industrial Engineer, passionate about marketing. Experienced in content creation and strategy generation to boost brand positioning in the market.
