You won’t get this option for display campaigns, but for search campaigns, it is available and you should be aware of it. “Observation” is your default setting for audience targeting. This will increase and broaden your audience, which may not always be of interest to you. When you select an audience based on in-market, demographics, etc. and leave the option as ‘observation’, the audience whose search term matches your keyword still has a chance of seeing your ad. It’s only useful if you don’t have a clear idea of your target audience but are sure it will eat into your budget. Otherwise, you should choose ‘targeting’ and always narrow down your audience based on your chosen interests and categories.
6. Default Conversion Setting
All conversion settings are set at an account kuwait phone number library level by default, where you can choose whether or not you want to include those conversions in your reporting column.
Try using this setting to control your bids and customize report data. Remember, not all campaigns have the same goals.
7. Default Ad Schedule Setting
Your default ad schedule is set to “All day” by default. Doing so means all of your ads can appear throughout every calendar day, which can quickly eat into your budget.
To avoid unwanted Google Ads costs and improve your targets, narrow down your searches by specifying what times or days of the week you want your ads to appear.
8. Default Ad Rotation Setting
Another default setting that helps you optimize your best performing ads is those with higher CTR.
To get the best performance with ad rotation, you need to have at least 3 ads.
Default Audience Targeting Setting
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