That's why, in today's article - and taking into account that Email Marketing will probably take a long time (if it ever does) to disappear, due to the success with which it has been doing so - today and for quite a few petroleum manufacturers email lists now - we are going to talk to you about the 4 essential phases that any of your Email Marketing strategies should follow to achieve the greatest success.
What are the phases of an Email Marketing campaign?
1.- Analysis
2.- Planning
3.- Comparison
4.- Obtaining conclusions
What are the phases of an Email Marketing campaign?
To begin with, we will not beat around the bush and be clear: this article is inspired by a study published by Retail Rocket that made us reflect and want to share with all of you the information contained therein: the phases of a comprehensive Email Marketing campaign.
That said, let's move on to see and analyze them:
1.- Analysis
The first aspect that we must start with when we, as a brand, decide to carry out an Email Marketing campaign is the analysis . And, by this, we mean the fact of finding and identifying the growth points in the interaction with our users or communities. Knowing who and what your user is like, in what way or through which channel they prefer to be communicated or contacted, etc., etc., we will obtain more than valuable information for subsequent decision making.
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2.- Planning
Once we have all the information we have extracted from our analysis, we can design and plan an action plan , based -of course- on a strategy that is housed under the umbrella of the general brand strategy, to be carried out in the coming months, anticipating and having enough time to plan, organize and create all the campaigns we want.
For example, in the case of the Christmas campaign (which, surely, many brands - these days - are already launching), we must have started it a couple of months ago. If so, it means that we have an action plan that adequately contemplates all kinds of milestones in the year with sufficient advance notice.
3.- Comparison
Once we have our action plan, which we have worked on carefully and investing the necessary time and resources, the time has come to get going and launch the first of our Email Marketing campaigns. To do this, we recommend - as we always do and as Retail Rocket agrees with us in this case - to use A/B tests to analyse different hypotheses and limit the margin of error as much as possible, with the ultimate goal of offering information to your user in the most profitable way possible.
4.- Obtaining conclusions
Last but not least, we must mention drawing conclusions . Conclusions are always necessary to know if a campaign has worked as expected or if, on the contrary, we should rethink its strategy for future actions. In this sense, what we will do is have a campaign summary, with the metrics, conclusions and learnings that we consider most relevant, and apply the improvements together with the action plan so that, in future campaigns, we always try to improve and increase our results.
And with this, dear e-marketer friend , we want you to take advantage of the Email Marketing technique as much as possible, following our advice, because -without a doubt- it is a very suitable tool for business, but, although it is true, you have to know how to execute it correctly. That is why, in our day to day work we try to give you little tips to help you in its implementation. However, do not forget that you can always count on the help of an expert Email Marketing tool .
