Search Engine Marketing (SEM) is one of the main destinations for the budgets of those companies that want to create an online presence and seek to take advantage of the intention that users have when performing a search in order to transform it into a conversion for your site.
Since there is still some confusion about what exactly search engine marketing encompasses and how it differs from SEO , we will explore these terminologies as well as the basic concepts that are necessary to master in order to create your own strategy .
This will also allow you to be familiar with the analysis and monitoring golf courses email list process. We will finish by specifying how to make a SEM campaign and how much we should invest in it.
The problem that SEM or search engine marketing itself generates arises when defining what it exactly consists of, since there are differences between the “real” meaning of the term and the way in which most people use it .
It is worth getting to know this strategy thoroughly, because if you want to attract quality audiences to your site and increase the visibility of your brand quickly and effectively, you will discover that SEM has a lot to offer.
In a general way we can define SEM as the set of marketing techniques , which involve tools and strategies that help us optimize the visibility of pages and sites on the web through search engines.
The expected result is to appear more and better positioned when a user performs a search either on Google or another similar site related to a keyword related to your brand.
Search engines have a control panel where advertisers can create, manage and optimize their online advertising campaigns. An example of these panels is Google Ads , in the case of Google, and Bing Ads in Bing.
Typically, these search engines display two types of results:
Organic or natural results. These are the algorithms that the website uses to determine the order in which the results of a query will be displayed. This is known as SEO. They are usually displayed in the center.
Paid results. In this case, to obtain traffic, you must buy ads in search engines, paying an amount for each click you get. This is known as PPC (pay per click) or CPC (cost per click). They are usually shown at the top and in a column on the right.
In theory, SEM seeks to encompass SEO and search engine advertising, while in practice it is referred to exclusively as search engine advertising.
