Shopify has basic SEO tools built into its user interface. However, compared to other ecommerce platforms, there is definitely room for improvement.
You can edit your page titles and descriptions on each of your home pages bc data india and product pages. The built-in blogging tool makes it easy for you to target additional keywords to drive organic traffic to your website. You can also create redirects to prevent people (and search engines) from visiting product pages you no longer have.
That being said, the Shopify platform can lead to issues like duplicate URLs and duplicate paginated URLs. The Shopify platform will not automatically compress images and does not include structured data. That is why it is a good idea to compress images with an app. Add Product, Article, and BreadcrumbList structured data to your site. Many SEO plugins are available in the market to help you extend the features and get better results.
As a Shopify user, you don't have access to your robots.txt file, so you can't control how Google uses its crawl budget or tell it what not to index.
Advantages
Many SEO features are included out of the box.
Shopify is lightning fast, with an average loading time of just over a second.
Free trial for 14
Ideal if you also have a physical store
The best for dropshipping.
Cons
Shopify's built-in features can present some SEO issues. You'll need a developer who knows Liquid to help you with things like adjusting your internal linking structure.
Running too many Shopify apps to get the features you need could cause your site to slow down.
