In this article, we present the most successful trends in online advertising to give your business the boost it needs. We will focus on the importance of video ads, advertising on TikTok , and we will give a brief explanation about artificial intelligence and its use. Keep reading!
Video ads. They can't be missing from your advertising strategy
“84% of people say that watching a brand’s video convinced them bulk sms brazil to buy a product or service” . ( Wyzowl, 2020 ). Videos are part of people’s lives, they are an important source of entertainment and learning, and as we see, also of persuasion. They are usually characterized by their ease of consumption, their sensorial nature and the high capacity for viralization, all of which helps in attracting users.
Thanks to the growing application of growth hacking techniques – which seek to invest less and obtain great results – today it is almost unthinkable to have an advertising campaign that does not contain at least one piece of content in video format. In this way, videos of great advertising value have been generated at a low cost with a minimum economic investment with excellent results. But to achieve this, it is necessary to plan very carefully what message to offer, where and how.
Video ads have undoubtedly become a fundamental tool. No business can do without them if it wants to achieve a successful online advertising strategy. However, it is essential to plan your content very well and select precisely which platform will be appropriate for its dissemination.
TikTok Ads: A growing platform for the youngest (and not so young)
TikTok is an alternative worth considering. It is one of the most popular platforms for creating and sharing videos. A clear example is the increase in video content and the closeness that brands and users have generated through them. However, like any social network, it has its own logic and rhythm, so understanding what content is appropriate and what video format to apply is key to achieving success.
TikTok has displaced WhatsApp and has become the most downloaded app of 2020 , which can be understood as an option to reach more people. However, you should know that advertising on TikTok is still a novelty and the percentage of ads is relatively low since costs have remained high so far. Therefore, if you really believe that this platform is suitable for your marketing purposes, you must have the capacity to invest in it.
