What's more, according to data declared by MailChimp, based on one of its studies, we can affirm that Cold Emails achieve an average of openings that is close to 21%, and 2.4% generate, in one way or another, some type of engagement. Surely, these figures, at first glance, seem extremely low to you, right? But the truth is that... not at all! In fact, Cold Emailing strategies continue to be quite key in the generation of leads and clients by brands.
Therefore, today we will give you some tips so that, when you are going to implement Cold Emailing in your company, you do it in the best possible way in order to obtain the highest possible percentages of profitability.
Some tips for developing Cold Emailing
1.- The subject line
2.- The preheader and the introduction
3.- Personalization
4.- Be specific in your message
5.- Be patient and determined
Some tips for developing Cold Emailing
1.- The subject line
As with any type of email, the subject line is extremely important, as it will be what the user sees first, and what will make them decide whether or not to open the message. Therefore, try to be original in it, and not go chemical manufacturers email lists unnoticed by the user ; a user who will spend a few mini-seconds on you, in their quick glance through their email inbox. Therefore, you have to make an impact on them at first sight, and even more so if they don't know you.
7 Proven Formulas for Writing the Best Subject Lines for Your Emails
Here's one more little tip: studies show that personalizing the subject line of a promotional email can even double the chances of the user deciding to open the message. What do you think?
2.- The preheader and the introduction
The preheader and introduction lines, as with the subject line, are also something we have already talked about on many occasions, and, as you know, they are extremely important. An effective introduction to the message is what will make us capture their attention and make them continue reading the rest of the message.
So we recommend that you think carefully about the introduction you are going to make to your message: take the necessary time, whether it is more or less. Because, the success of your campaign's opening rate will depend on these words (among other factors). The introduction must quickly capture the interest of your user, always using few words.
3.- Personalization
This question, although extremely important in Cold Emailing, we also know that it can lead to great dilemmas and confusion. Why? Because you, as a user, if you receive an email from a brand that you don't know a face to, but that is overly personalizing the message, implying that it knows you better than you think, what would you think? Wouldn't that throw you off and make you start to distrust it? Yes... Me too.
Therefore, to avoid these problems, we recommend - as an Email Marketing tool - that you do personalize the content of your Cold Emailing mailings, but that you don't go overboard. Even if you know a lot about your user, it's not necessary to tell them. Find the perfect balance between treating the user with kindness, making them see that they are not just another number in your database, but without being too intrusive with their space.
