With the result of this cross-referencing, your next goal is to filter the topics to produce the most content, in the shortest amount of time. This amount can vary, but you can start with 2 to 4 topics.
In this step, the most important thing is the content of the Pillar Page. Then hotels and motels email list you must define the format in which you are going to offer that content: it must be a scannable format and, preferably, educational.
Here, the best recommendation is: Imagine your Pillar Page as a kind of vertical eBook.
Throughout the content, you will answer your prospects' questions while directing them to specific topics . This directing is done through specific chapters that contain hyperlinks that redirect to deeper content.
Step 3: Boost your Pillar Page
In order for your Pillar Page to be seen as an authority, you need to build the building around it. This means that you need to link to it from various sources. The main sources are: your own site and third-party sites.
Source 1: Reserved (internal links)
A good source of links is from your own website. To do this, include links on your Pillar Page to content that is related to it. In addition, it is recommended that you create a common article.
What do we mean? You can create new content ideas based on your Pillar Pages. That is, whenever you are in doubt about new content, check your Pillar Pages: what types of new content can enrich your Pillar Page or create good links to it?
Source 2: Third-party sites ( backlinks or external links)
Do you want to make your Pilar page fly? Then, direct your efforts into creating links that bring visitors from other sites to yours. There are two ways to do it, the passive way and the active way.
Passively, you will probably receive backlinks on your own platform that you can approve or not. That means that someone will mention your page and link to it in their own article. In this case, you just have to approve the link inclusion and that's it. But this happens very rarely.
