Sale of verified data
Verified data comes at a price, and companies know that very well. But where does all our data come from? That is, the information about us that companies have.
Many companies ask their customers or potential customers to fill out forms with data in order to receive a gift or special offer, also known as loyalty campaigns. With this data paytm data provided, the company is able to maintain active communication with its customers: but customers are sometimes giving data with the consent of the companies to transfer it to third parties.
On the other hand, there are companies that buy this data to collect and organize it with the aim of selling it to other companies for advertising purposes: do you know why you often receive advertising that matches your preferences?
Advertising and marketing: the big truth behind the data that is sold
If there is a purpose for purchasing data, it is advertising and marketing, but there are companies that do not need to buy data from other companies. These are the big Internet technology companies: Google is the best known. The technology giant stores and accesses a lot of your data through all its platforms, such as YouTube or Google Drive. By accessing all its platforms, both paid and free, Google is having access to a lot of information about you.
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Here's some of the information Google knows about you: the websites you visit, as long as you don't use private browsing; the contacts you have on your mobile devices; how, when, and what type of content you use in your mobile apps; and of course, the videos you watch on YouTube, the routes you indicate on Google Maps, and what you've said by voice in Google Now. All of this is then used to control the ads that reach you through the network: Google manages to segment its advertising and get the ads it shows you right thanks to all the information it has about you.
