How to design these strategies? Creativity comes into play here, but beyond using certain techniques, the most important thing is that they take into account certain key aspects that need to be covered for the business strategy to be effective .
External factors
We cannot approach the design of our strategy without placing the company in the context in which it will operate. Our organization is not isolated and relates, in one way or another, with consumers, suppliers, competing companies or even with Administrations. Therefore, we must take all these relationships into account when establishing the way to achieve the set objectives.
Customer habits, cultural changes, fashions or trends that communication email list may influence our business, technological advances and, of course, legislation are elements to take into account when preparing our strategy .
Of course, it is also important to keep an eye on everything that happens in our sector. Competitor analysis is essential, not so much to copy what works for them but to draw conclusions about how their decisions influence the environment. Let us bear in mind that, as we will see later, for a strategy to work, internal factors also have an influence and these do not have to be the same in all cases, so actions that work for them do not have to give us the same result and the same in terms of their failures.
Internal factors
In addition to the external circumstances surrounding our company, it is essential to consider internal factors when designing a business strategy. It is logical to think that this strategy must be aligned with the company's policy and image , since if it is not, we will have to face internal conflicts and corporate identity problems.
Another fundamental factor is management . We understand management as the ordering of the company's resources in order to achieve the set objectives. The application of a certain strategy will always be conditioned by the resources we have available and if these are not sufficient, failure is guaranteed.
