In the ever-crowded B2B landscape, it’s more important than ever that marketers target the right audience and personalize messaging for them, which are hallmarks of ABM!
But what exactly is ABM, why is it mobile no database so beneficial, and how can B2B companies overcome common ABM challenges to make the most of this business strategy?
Read on for a guide to everything you need to know about ABM so you can align marketing and sales to win over your target accounts.
What is Account-Based Marketing?
Account-based marketing (ABM) is a strategic marketing approach that focuses on targeting specific high-value accounts or companies rather than casting a wide net to attract a broad audience. It involves tailoring marketing and sales efforts to engage and nurture individual accounts throughout their buying journey.
ABM seeks to align marketing and sales teams to collaboratively pursue key accounts and deliver personalized experiences that resonate with their unique needs and challenges. At its core, ABM is built on three fundamental principles:
