Taking into account the chosen option, you will irani whatsapp group form the images, meanings, benefits and features of the product and broadcast them in the community. We draw up goals and objectives of the SMM strategy All this is the basis of a long-term project. It is highly desirable to formulate goals according to the SMART model. That is, they must be specific, measurable, achievable, relevant and time-bound. It is logical that if it is impossible to measure goals, it will not be possible to track progress. Here is a small diagram that can be used to create a detailed action plan based on the specified goals of the advertising campaign: We draw up goals and objectives of the SMM strategy Don't forget about the key performance indicator - KPI.
This refers to the growth in the number of subscribers, reach and attendance of the account/community, and an increase in the volume of traffic to the site. Metrics include views and subscribers, repeat messages, conversion to customers, cost per acquired customer, etc. Another example of a goals and objectives matrix: Another example of a goal and objective matrix We analyze the current situation At the preparatory stage, we studied the target audience, competitors, and delved into our product in detail. Now this information will be useful in analyzing the current situation. It is necessary to think in detail about what our target audience needs, how to switch their attention from competitors to us. It would be a good idea to focus on past experience.
If there were successes, it is worth using the developments. In case of failures, it is highly desirable to analyze the reasons for such an outcome and try to prevent them. Choosing positioning When working in social networks, it is important to convey information about your product in a quality manner. Before starting SMM promotion, decide on the topic, design of the account or community. This greatly affects how visitors will perceive your posts. In positioning, it is important to make sure that the company stands out from the competition, the brand is perceived by the audience as excellent and trustworthy. We create the strategy directly Development of visual style When entering a community or an account, the visitor immediately notices the design.
