To help SMEs with this task of finding and attracting clients, Sage has prepared an infographic with “6 Tricks to keep track of potential clients” . There are six steps to learn how to select and target the target of interest and transform opportunities into sales.
Six tricks to keep track of potential clients
The first thing you need to do is evaluate the origin of life insurance email list potential customers, filtering the portfolio based on whether it is a customer who was called but did not answer, whether he was interested in some content (newsletter, event, etc.), whether he made a purchase once or whether he has made a purchase repeatedly and has not made a purchase for a long time.
All clients are of interest, but when it comes to aligning efforts, it is best to do so with groups that have given signs of life at least on some occasion , leaving aside those who have never responded. For those who are of interest, the next step is to thoroughly investigate their profile to find out in as much detail as possible their needs and then be able to prepare a presentation in line with them.
This presentation of the company and product will be key because you have to get the shot right. The ideal is to put on the table for the client right away what they need, in order to start the path to a sale , which is why adapting the content to the client is so important. You don't know how many opportunities you will have to see the client, so a call or an email with a well-crafted subject can be the key that opens the door to transforming the opportunity.
