What is Universal Analytics?
Universal Analytics is the current version of Google Analytics and the one we are most used to since it is the measurement basis for many businesses. This analytics as we know it will disappear from July 2023, giving way to GA4. Currently, through this tool we have access to data from users who visit the website and the marketing actions carried out for a brand.
What is Google Analytics 4?
In 2019, Google Analytics launched the Web+App property, which is currently defined as Google Analytics 4 . This will be the analytics of the future within Google , saying goodbye to the old way of measurement. This bulk sms romania is mainly driven by the need to focus measurement on the user themselves, giving greater weight to the experience part within the page, digital security and data measurement on multiple platforms.
What are the differences between Universal Analytics and Google Analytics 4?
As we mentioned, the measurement methods of both tools will be different and the data collected in Google Analytics 4 will not be the same as those we had in Universal. It is also important to note that the accumulated history in the accounts cannot be migrated to the new GA4 properties. Users will be able to check the history for a while, but after those months, the data will disappear.
Seeing that the measurement and nomenclature is different, let's highlight how GA4 and Universal Analytics are different:
Types of hit
Universal Analytics hit types include page hits, event hits, ecommerce hits, and social engagement hits .
Google Analytics 4 data is event-based, any interaction can be recorded as an event . Therefore, UA hit types are translated into events in GA4.
