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Differences between landing page and website
Illustration of a comparison between a landing page and australia whatsapp number data a website
Sometimes we can confuse terms, however, it is important that you know the slight differences between a landing page and a website , because by being clear about them you can ensure the best design according to its objective.
A website is a collection of web pages connected to each other by links. A landing page, on the other hand, is a stand-alone page that is designed for a specific purpose, such as lead generation or product promotion, so you can have many landing pages or “specific landing pages” for each of your goals.
Many businesses find that it is more effective to have separate landing pages for different objectives, rather than trying to cram everything onto the main page of their website.
In this article, we will discuss the benefits of using landing pages for lead generation and product promotion, and also provide some examples of the most successful free landing page templates you can choose from.
Man working on his computer with statistical growth symbols in reference to the advantages of using landing pages
One of the main advantages of using landing pages is that they can be specifically tailored to achieve a particular goal. For example, if you're trying to generate leads, you can create a landing page with a form that asks potential customers for contact information.
If you are trying to promote a product, you can create a page that showcases the product and provides information on how to purchase it.
Landing pages also tend to have higher conversion rates than websites. This is because they are designed for a specific purpose, and people who visit them know what they are supposed to do (i.e. fill out a form or click a link).
As a result, visitors are more likely to take action when they land on one of these pages than if they land elsewhere.
Landing pages can be created for free using tools like Unbounce, LeadPages, Google Sites, or by using WordPress templates.
You don't need any coding knowledge to create them - all you need to do is fill out a form and upload an image file containing the page content (e.g. text).
This makes it easy for anyone with basic computer skills to get started right away without having to worry too much about technical details like HTML code formatting, etc.
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What should a high-converting landing page template have?
Notebook with the main elements that a high-conversion landing page should have
When choosing your landing page template, you should think about its simplicity, and how easy it is to build a direct message with a clear call to action. When building it, it should be relevant to the offer or advertisement for which you have brought your visitor there.
The design of your site is also important: it should be visually appealing and easy to navigate. Including testimonials and trust seals will help you increase conversions. And finally, make sure your site is responsive so it looks good on any device.
When it comes to generating leads, your website's landing page is critical - this is where you'll convince your visitors that what you offer is worth their time and attention.
A well-designed landing page can help convert browsers into buyers.
Platforms for creating landing pages
Scale
Escala logo as an example of a platform for creating effective landing pages
The Escala page builder will allow you to create landing pages optimized for lead capture easily, without the need for programming. With the Escala page builder you can build custom sections, or choose from a bank of options.
All landing page templates are responsive and will adapt to all screens without the need to modify anything, everything is ready for you to replace, view and publish.
It also has a feature that few tools for your landing pages offer: speed. Don't lose any opportunities due to frustrations caused by slow loading times.
Create your first landing page now.
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HubSpot
Hubspot logo as an example of a platform for creating effective landing pages
HubSpot offers a wide range of high-quality responsive landing pages to create lead capture pages, product pages, webinars, and more. All templates are fully customizable and fre
