Because while eLearning, EdTech and Learning Management Systems (LMS) all sound very similar, they actually appeal to very different buyers - each with its own mexico phone number search unique problems, wants and needs.
As marketers, it’s our job to understand those distinctions and use them to reach the right audience with the right product positioned in the right way.
This blog explains exactly how to do that - starting with an explanation of how these three markets differ.
What is eLearning?
Electronic Learning (eLearning) is a learning experience based on digital content, delivered through an app or a website. With its total market value projected to reach $1 trillion by 20321, eLearning is perhaps the most popular of our three categories - and the most widely applicable.
Who is the audience for eLearning?
eLearning platforms can market themselves towards anybody who wants to learn, meaning both B2B and B2C marketers have plenty to sink their teeth into. Building a business case for eLearning, however, requires a deep understanding of how the product will impact an organization across multiple factors - typically focusing on the ease, access and affordability of quality educational material.
What is LMS?
A Learning Management System (LMS) is a piece of software used to deliver educational resources to others. A typical LMS will provide many of the same functions as an eLearning platform, but with extra features such as progress tracking, learning assessments and performance reporting.
Who is the audience for an LMS?
LMSs are fundamentally tools for organizations, meaning the buyer team will typically consist of (or be acting on behalf of) administrators and educators. The appeal of most LMSs is the control it enables and the efficiency gains it unlocks.
What is EdTech?
Educational Technology (EdTech) refers to hardware and software designed to help teachers deliver in-class learning. This ranges from simple education tablets to futuristic Augmented Reality headsets.
Who is the audience for an EdTech?
Like LMSs, EdTech is typically sold to organizations - and the buyer teams are likely to be similar. However, while an LMS offers insight, EdTech is usually purchased to enhance or expand how lessons are taught.
