CTR of your ad Ad Quality Score The quality of an ad usually means its relevance, i.e. its correspondence to the search query. The example with buying/repairing an iPhone given above in the article is rather crude and obvious. But a decrease in relevance can also be caused by less obvious inconsistencies. For example, the ad indicates the Kiev region, but the company only works in Kyiv. Or the company's working hours have changed, but they forgot to correct them in the ad. Or the last item from the warehouse has already been bought, but the advertising campaign mentioning it is still ongoing. We strongly recommend that you check and recheck how relevant your ads are to the user search queries they are tailored for.
If the relevance is low, the Score Google india number whatsapp does not provide clear guidelines on what criteria a landing page must meet in order to increase its AdWords quality score. Therefore, we can only operate with basic recommendations: using secure https protocol; high-quality website optimization for mobile devices; correct meta tags; markup with tags <h1>, <h2>, <article>, <aside>, etc.; the presence of sections with information about payment, delivery, guarantees and terms of return of goods. We recommend devoting enough time and attention to this issue. Many newcomers to contextual advertising believe that a decrease in QS or CTR is solely the "fault" of the ads themselves. In practice, landing pages can also greatly affect the Google Ads Quality Score.
Landing Page Quality Score Conclusions In fact, we have listed only a small part of the factors that influence the QS of Google ads. Upon closer examination, there are more than a hundred of them, and, as you understand, it is physically impossible to take them all into account. The information we shared is enough to add at least a few Quality Score points to your ads. But if after all the actions there is no result or it is lower than expected, then it makes sense to contact more experienced specialists who will deal with this issue comprehensively and achieve the desired indicators. For advice and assistance, contact Elit-Web - we will help! e-commerce PPC marketing traffic Google 5/5 Utility Voted: 3 5 stars4 stars3 stars2 stars1 star Ivanina Roman Copywriter Other articles by the author Zakharevich Vladislav PPC Team Lead Other articles by the expert This is the 7th comment.
