Perhaps your audience is more likely to open your emails if they receive them during their lunch break or right after work. Maybe they check their email in the morning and want to see a surprise from your brand.
8. Personalize your email subject line
There's nothing better than a little personalization. Simply adding a subscriber's name to the subject line can increase open rates.
Why? Because it feels more intimate. And people naturally respond to the sight or sound of their own name.
9. Be personal with your email subscribers
Instead of writing a sales letter, consider writing the letter as if you were writing to a friend. Keep the tone casual and keep the subject matter light. You can even share a secret about yourself, such as a time you failed or a problem you are suffering from.
When you're willing to get personal, people look forward to your emails. They know you're not just going to keep up the same marketing mumbo jumbo everyone else is writing.
10. Write amazing content and use storytelling to get your message across
Building on the last point, focus on storytelling. Why do you think uk whatsapp number list personal and corporate blogs became so popular? People were open and honest about themselves.
These days, companies want to hide battle scars and mistakes. If you’re different — if you’re willing to live in a transparent space — your audience will respond.
Start with these topics. Let them know that you are going to tell a powerful, touching, entertaining or inspiring story.
11. Use humor when appropriate.
Humor can break down a lot of barriers. If you make people laugh, they'll come back for more.
Think about what you do when you're stressed, upset, or angry. You might watch stand-up comedians on Netflix, watch funny cat videos on YouTube, or call a friend who always makes you laugh.
We seek humor because it reduces stress and relieves anxiety. If your emails provide this, your open rates will skyrocket.
12. Optimize for mobile to improve email open rates
We don't know about you, but we always have some kind of mobile device at hand. It's a habit that most people are already developing.
It's easier to pull out your smartphone and check your email than to go to your desktop or laptop. Therefore, your emails should be mobile-friendly.
