Understanding these metrics will allow you to evaluate the performance of your campaign compared to similar campaigns.
For example, industries such as education and government often experience higher open rates for emails due to the relevance of the information being conveyed.
In contrast, industries like consulting or e-commerce may face more intense competition for attention in crowded inboxes. Knowing the average open rate in your industry allows you to set achievable goals and identify areas for growth if your efforts aren’t meeting expectations.
The table below shows what a good email open rate is for your industry and how it compares to your email engagement rate.
Automotive industry Average opening speed Average click rate
Architecture and Construction 31.08% 2.95%
Agriculture and food industry 38.02% 38.02%
Art and Artists 42.17% 2.8%
Beauty and personal hygiene 31.89% 1.3%
Business and Finance 31.35% 2.78%
Computers and electronics 26.98% 2.19%
Consulting 29.61% 2.92%
Creative Services / Agency 32.37% 2.53%
Daily Deals/E-Coupons 27.59% 2.1%
E-commerce 29.812% 1.74%
Education and training 35.64% 3.02%
Entertainment and Events 37.3% 2.31%
Games 31.45% 3.22%
Government 40.55% 4.58%
Health and Fitness 37.07% 1.87%
Hobbies 40.55% 4.12%
For home and garden 35.69% 2.27%
Insurance 30.08% 2.96%
Legal expenses 31.4% 3.14%
Why Are Your Email Open Rates Low? 4 Possible Reasons
Even if you know what makes a good open rate, the real test comes when your rates drop. There are many factors that affect open rates, such as bad email addresses, emails going to spam, poor subject lines, and more.
Let's look at four possible reasons for low email open rates.
1. Your email subjects are boring.
Email subject lines are the lifeblood of your marketing campaign. If you have a bad uk number for whatsapp subject line, you won’t be able to get your message across to your audience.
Of course, you need good email copywriting skills too, but that's another matter. First, we need to get people to open up so they can read.
A good subject line is one that piques curiosity, creates excitement, or otherwise engages the reader's interest. For example, if you let people know there's a surprise inside — like a discount code — you're more likely to get good open rates.
3 Questions to Ask Before Writing Your Email Subject Line
There are several questions about the subject line of an email that you should ask yourself before sending it. Let's look at some of them and their answers.
Should you personalize your email subject lines? Yes, if you have your subscribers' names, try using them in your subject lines to increase your open rates.
Can you add emojis? Yes, but only if they are appropriate and tasteful. Make sure you don’t offend your audience – or worse, confuse them.
Will a shorter subject line be more effective? In some cases, yes. Since many people open their emails on mobile devices, they see less of the subject line on their screens.
