Lead Magnets Lead magnets are a popular offer and are typically whatsapp number list used as the first step in the lead generation process. They’re often free and require prospects to submit information, like name and email, to receive the offer. There’s a wide variety of lead magnets, such as: Samples, discounts, free trials Guides, ebooks, reports White papers, case studies Videos, audio clips, webinars Workbooks, cheatsheets Templates, checklists Toolkits, printables Try different lead magnets on your website and digital marketing.
This will allow you to hone in on the types of content or sales promotions that are most effective with your target audience. 2. Tripwires Tripwires are a type of offer that nurtures leads into customers. Once you've turned a prospect into a lead with a lead magnet, you can accelerate the buyer/seller relationship with an easy, low-cost offer. Once they're in your sales funnel, then you can promote
Depending on what kind of business you have, this type of offer will vary on how it looks. For example, a cosmetic brand offers a free sample (lead magnet) to new email subscribers, then follows up with a $25 bundle offer (tripwire) to nudge them from lead to customer. 3. Profit Maximizers Turning cold traffic, people who’ve never heard of your business, into customers requires that prospects go through the customer value journey. When they move through the process, you gain their trust and reassure them of the quality of your product or service before asking them to purchase.
