You can lose your budget by choosing the wrong payment method. The right thing to do is to pay for clicks to your site, not impressions. Volumes provide profitability, and users rarely respond to ads.
You can change the model and see how it behaves when you change it, if the advertising is effective.
One promotion channel
Native advertising is not an independent whatsapp number data tool. Often, the audience that comes across native advertising is still “cold” and responds more out of interest than a desire to purchase the product.
A sales funnel will help warm up users. Create pre-landings that will describe the solution to the potential client's problem, and only then let them into the site. Give the consumer more benefit.
Form your thoughts clearly and concisely. Don't resort to strange wording. Not "To get rid of joint pain, apply ointment to problem areas," but "Apply cream to problem areas, get rid of pain." A large funnel and too long text repel people. They lose interest and leave.
Another effective way is to make native advertising the start of a multi-channel sales funnel. Website visitors who came from native advertising are collected into a retargeting database. Then other traffic sources with more direct advertising are set up for them.
Install Google or Yandex on the pre-landing and landing pages (depending on what you plan to use). Enable the collection of information about visitors and only then set up advertising on another resource. Retargeting shows higher efficiency, as it is aimed at working with a hot audience.
Wrong call to action
There are a number of rules for creating a call to action. They will help increase conversion:
Don't focus on the CTA. Insert it as a recommendation and place it closer to the end of the intermediate site. It is acceptable to mention the CTA a couple of times in the text.
In your call to action, use examples that are close to the potential client. Not "Buy 40% cheaper, we'll deliver in 2 days," but "Get ready for the summer season, beat joint pain."
Banners do not inspire confidence in the audience. Talk about the product as little as possible, press on the client's pain, give him a solution to the problem. This is how you will change their mind.
Unrealistic expectations
Your campaigns won't bring you potential customers if you make your creatives too flashy in an effort to achieve high click-through rates.
Remember that this is not a teaser ad. Native ads should be trustworthy and harmonize with the site content. If you do not follow this rule, the ad will look “cheap” and will not lead to the desired success.
Setting high expectations does not mean that the visitor will convert. After visiting the landing page or intermediate site, the person will be upset because he will not see the information that really interests him.
Be honest in your ad. This will help avoid empty clicks.
Not for audience
If your product or service is intended for older people, add images with grandparents. For mothers – women with a child. The audience of young girls who want to get slim should see beautiful and fit beauties of their age.
