By automating critical marketing tasks, these ecommerce solutions save time and resources while delivering personalized messages to customers at every stage of their journey.
However, marketing automation tools are not all the email list same. Different software provide different features geared toward different types of businesses. So, how do you find the best enterprise ecommerce platform for your unique business needs?
In this article, we’ll look at the top ecommerce marketing automation solutions, their features, limitations, and pricing to help you make an informed decision.
TL;DR
Choosing the right enterprise ecommerce software is crucial for businesses looking to automate marketing processes and increase revenue.
We’ve reviewed the top enterprise ecommerce platforms: GetResponse MAX, Klaviyo, Omnisend, ActiveCampaign, Brevo, Drip, Sender, Mailchimp, Listrak, and Campaign Monitor.
Choose GetResponse MAX if you’re looking for a highly customizable, affordable AI-powered solution for enterprise ecommerce businesses recognized for its outstanding customer support
Choose Klaviyo One if you want to scale your ecommerce operations fast via improved customer engagement
Choose Omnisend if you represent a mid-seized ecommerce enterprise looking for an affordable solution to setup basic marketing automation processes
Choose ActiveCampaign if your enterprise operates on multiple open-source or hosted ecommerce platforms and will need many integrations
Choose Brevo Enterprise if your automation workflows focus on email marketing and you’re planning to scale regularly
Choose Drip if your ecommerce website has a heavy customers flow and you want to increase your CLV through enhanced personalization
Choose Sender if you want to connect with your customers with effective email and SMS marketing campaigns
Choose Mailchimp if you rely on fairly simple automations and want to save some money, but want to stay in touch with your customers
Choose Campaign Monitor if you are looking for an easy-to-understand solution for running basic email marketing automation campaigns
Choose Listrak if you seek a premium-quality marketing automation platform for enterprise-level ecommerce businesses and are willing to pay a little more
What is enterprise ecommerce
Enterprise ecommerce refers to conducting ecommerce operations at an enterprise level—large and complex organizations that generate multi-millions in revenue.
Enterprise ecommerce businesses have complex business processes or strategies, advanced technology, high-volume sales, and a large customer base. They include large retailers, wholesalers, manufacturers, and distributors.
With the increasing shift towards online shopping, enterprise ecommerce automation solutions have become an essential tool for businesses looking to stay competitive in today’s digital marketplace.
Benefits of using marketing automation for enterprise ecommerce brands
There are several key benefits of using marketing automation for enterprise ecommerce brands. They include:
Improved efficiency: Your brand can save time and resources by automating repetitive marketing tasks like sending emails or lead generation. This lets your team focus on other important aspects of your operations, such as product development, customer service, and logistics.
Increased sales: By providing personalized and targeted messaging or offers at each stage of the funnel, automation increases conversion rates and boosts sales.
Better analytics: Marketing automation solutions provide detailed analytics on customer shopping behavior. This allows you to measure the effectiveness of your marketing campaigns and adjust your strategies accordingly.
Improved customer experience: Lastly, marketing automation helps ecommerce businesses deliver a seamless and personalized customer experience by providing relevant messaging and offers at each stage of the customer journey.
In summary, investing in the right automation solution can help enterprise ecommerce businesses streamline operations to boost sales while lowering customer acquisition costs.
Best enterprise ecommerce platforms dedicated to marketing automation
Many enterprise-level ecommerce platforms have integrated marketing automation features into their offerings to match the demand. However, the automation capabilities vary greatly between them.
So in this section, we’ll take a closer look at 10 of the best enterprise ecommerce solutions exploring their unique marketing automation features.
