The main problems that arise when working with the service are discussed below.
Statistics are not always correct due to embedded requirements - sometimes about half of the most popular queries in Yandex.Wordstat may be useless if you do not remove unnecessary words.
The system simply provides data on search queries for the last 30 days. Further analysis must be carried out independently.
Keys can contain no more than 8 words.
To find the same product/service, users formulate their queries differently (using synonyms, etc.)
Only about half of Russians search for information in Yandex. In addition, smartphones on the Android platform, where Google services are installed by default, predominate in our country. Thus, the actual number of search queries on a specific topic can be much greater than Yandex.Wordstat shows.
Working with Yandex.Wordstat API
Yandex has provided free access to most of the shop tools through the API (application programming interface).
To collect statistics on search queries, you can work directly in Yandex.Wordstat or use third-party services and plugins. In addition, it is possible to automate data collection using a robot that will parse popular queries from Yandex.Wordstat.
Automatic data collection and systematization free SEO specialists from routine, allowing them to devote more time to creative tasks. This definitely increases the efficiency of business processes and improves the quality of employee work.
Before you start developing a data parsing bot, there are a few steps you need to take:
Register your application on the Yandex OAuth server and submit a request to gain access.
Create a test user profile.
Register his account in Yandex.
Launch advertising in Yandex.Direct on behalf of the test user.
In Yandex.Direct (API section), click on the link “Get access to API” and accept the user agreement.
Enable the Sandbox, a special debugging environment where you can manage your created projects without real demonstrations and deposits.
Get a debug token for a test user.
Difficulties that may be encountered when using Yandex.Wordstat
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