[ Tip! Check out the social media trends for 2021 here ]
And whether TikTok has proven to be the main challenger. The Chinese social media giant is a standard in the lists of most downloaded apps and recently even became the highest new entrant in the top 100 brands (the most valuable brands worldwide). More than 2 billion downloads later, TikTok has become an indispensable part of the social media landscape. A great achievement in a very short time. But, with that fame also comes the delusion.
TikTok is regularly under fire in many countries, switzerland telegram data including the US. In terms of privacy and security, TikTok is facing the same battle, or perhaps even a more fierce one, as Facebook. TikTok is also doing well in the Netherlands. The 3.5 million users have already been passed.
Development of creative, valuable content
The corona pandemic and other social themes accelerate the development of creative valuable content. It is a trend that we have been seeing for a while. Quality before quantity. Marcom is shifting from product or offer-oriented to purpose and sustainability. And that also benefits the creative content on social media. The COVID-19 pandemic, among other things, ensured that this trend has developed even faster than expected. Brands are suddenly expected to do something different, also on social media.
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Stories are indeed slowly becoming the new standard
At the end of last year, we already saw the signs that stories would become the new standard on social media. Also by the repeated steering towards story formats by the important social media platforms. The adoption in the business world is also definitely increasing. Perhaps a bit slower than expected, since a large part of the media spend still goes via timeline content.
However, we should look for confirmation of this trend mainly on the side of the platforms themselves. One network after another is launching stories or putting more emphasis on them. For example, LinkedIn has started rolling out Stories, Twitter is launching Fleets , Pinterest is coming with Story Pins , Spotify is introducing influencer stories , and Instagram is even taking steps towards a more prominent role for Stories in the app. If you want to know more about the rapid growth of story formats in social media, then the research by Business Insider is recommended.
Private is not (yet) quite the new default
Although the discussion around security and privacy continues unabated, we do not always see this in practice. I think we can say with reasonable conviction that private has not (yet) become the new standard in terms of social media settings. However, there is a clear trend where functionalities that can limit the privacy of users are being closed. This will certainly offer marketers reduced targeting options. Something to keep in mind.
